Fresha is free because a marketplace pays for it. That is a fair deal for a salon with a column to fill and no records to keep. A clinic selling memberships, taking signed consent for every treatment and holding notes for eight years pays for it in a different currency: the relationship with its own clients.
30-day free trial, no card needed. We import your clients with their history.
Fresha is excellent at what it is: free software funded by a marketplace and payment fees, for every salon in the country. That is the trade. Here is what it costs a clinic.
| What matters to a clinic | Fresha | Xenkeep |
|---|---|---|
| Price | Free, plus 20% on new marketplace clients and card fees | From £99 a month. Card fees on your own Square account |
| Who owns the client | Fresha markets to your clients and lists competitors beside you | The clinic. Own portal, own brand, own data |
| Memberships | Basic passes | Monthly tiers, treatment credits, pause and cancel, member pricing at the till |
| Consent forms | Generic digital forms | Clinical templates mapped to treatments, requested automatically, expiring on schedule, signed by hand |
| Clinical records | A notes field | Encrypted, access-logged, retained to insurer standard |
| Arrival | None | iPad check-in: confirm, sign, drink, music, note |
| Team | Shifts | Rota, skills matrix, holiday allowances |
| Being found | The marketplace | Your own booking page, built for search, with review requests from the till |
The honest gap is the marketplace. We cannot recreate it, so we make each clinic findable on its own: a fast booking page under your name, structured for Google, and a review request sent while the visit is still fresh.
Nobody switches a clinic over a weekend, and nobody should. This is the order that works, and we walk every clinic through it.
Fresha gives you a client export. Send it over and we import the records with their history, so nobody arrives to a blank screen or gets asked for details you already hold.
An afternoon in the Studio: your brand and colours, opening hours, the treatment menu, therapists and the skills each one is signed off on, membership tiers, and consent templates mapped to the treatments that need them.
Your own booking page goes live while Fresha keeps taking bookings. Nothing is cut over until the diary looks right in both places and the desk feels normal to whoever works it.
Review requests go out from the till while the visit is still fresh, so your own Google listing starts carrying the weight the marketplace used to carry for you.
Only when your own page is filling the diary do you come off the marketplace. That is the step every owner worries about, and it is deliberately the last one.
You export them and we import them, with their history. Then you run both for a period, ask for Google reviews so your own listing carries weight, and unlist last. We give every clinic the playbook and walk through it with you.
The software is free. The marketplace takes a commission on the new clients it sends you, card fees sit on top, and your own clients are shown your competitors while they book. Xenkeep is from £99 a month with card fees on your own Square account, so the cost is predictable and what you build belongs to you.
You do not cut over, so there is no gap to fall into. Both systems run at once until your own booking page is filling the diary on its own, and only then do you unlist.
Yes. Xenkeep runs on your own Square account for payments, gift cards, the treatment menu and membership billing. If you take card payments already, moving to Square is a morning’s work and the rates are competitive. Your money never touches us.
They will notice it looks like you. The booking page, the portal, every email and the arrival iPad carry your name, your logo and your colours. Ours appears nowhere your clients look.
Tell us roughly how many clients you have on Fresha and what you sell, and we will tell you honestly how the move would go for your clinic. A real person replies within a working day.
Or email hello@xenkeep.com.
Xenkeep